什么是 命名与域名？

此 Openclaw Skills 模块为企业、产品或服务命名提供了一个结构化框架，同时确保数字化可用性。它从约束定义过渡到最终注册，帮助开发者和创业者避免商标冲突或品牌难发音等常见陷阱。通过利用此技能，用户可以根据记忆性、拼写清晰度和 .com 可用性系统地评估候选方案，确保专业且具扩展性的市场准入。

下载入口:https://github.com/openclaw/skills/tree/main/skills/jk-0001/naming-and-domains

安装与下载

1. ClawHub CLI

从源直接安装技能的最快方式。

2. 手动安装

将技能文件夹复制到以下位置之一

优先级：工作区 > 本地 > 内置

3. 提示词安装

将此提示词复制到 OpenClaw 即可自动安装。

命名与域名 应用场景

• 为初创企业头脑风暴具有高影响力的业务或产品名称。
• 根据专业品牌标准评估现有的名称候选方案。
• 检查域名可用性并规划多后缀域名策略。
• 进行基础的商标合规性检查，以最大限度地降低法律风险。
• 当主要的 .com 不可用时，识别最佳的顶级域名 (TLD) 替代方案。

1. 定义命名约束，包括语音清晰度、长度和主要域名要求。
2. 使用基于利益、基于隐喻和组合词命名等技术生成超过 30 个名称候选方案。
3. 使用标准化评分表对候选方案进行评分，筛选出前 5-8 个选项。
4. 在各种注册商和数据库中执行域名可用性和初步商标检查。
5. 通过语音测试、陌生人拼写检查和社交媒体账号搜索验证最终选择。
6. 通过注册域名并立即锁定社交媒体账号来最终确定品牌。

命名与域名 配置指南

要在您的 AI 代理中启用此技能，请确保您的环境中已激活 naming-and-domains 配置。使用以下命令通过 Openclaw Skills 初始化您的命名项目：

# 初始化命名工作流
openclaw install naming-and-domains

# 通过代理触发名称生成
openclaw run naming-and-domains --prompt "帮我给我的公司起个名字"

命名与域名 数据架构与分类体系

此技能将命名数据组织为候选方案和评估指标的结构化管道。

name: naming-and-domains
description: Name a business, product, or service and secure a matching domain. Use when brainstorming names, evaluating name quality, checking domain availability, choosing between name candidates, or planning a domain strategy. Covers naming frameworks, name-quality criteria, trademark basics, domain extensions, and the full name-to-domain pipeline. Trigger on "help me name my business", "name ideas", "find a domain", "business name", "product name", "domain name", "what should I call it", "naming strategy", "check domain availability".

Naming and Domains

Overview

Your name is the first brand touchpoint and the one customers repeat most. A bad name creates friction at every stage — hard to spell, hard to find, easy to confuse with competitors. A great name is memorable, pronounceable, and available. This playbook takes you from zero to a locked-in name with a matching domain.

Phase 1: Define Naming Constraints

Before generating names, set the guardrails. This prevents wasting time on names that can't work.

Must-haves:

• Pronounceable by a stranger on first read (no silent letters, no ambiguous spellings)
• Spellable after hearing it once (no "Is it a K or a C?" moments)
• Memorable after hearing it once
• Available as a .com domain (or your chosen primary extension)
• Not trademarked by a significant competitor in your space
• Works in all the languages your customers speak (if international)

Preferences (nice-to-have, not dealbreakers):

• Evokes the core benefit or feeling of the product
• Short (ideally ≤ 2 syllables, max 3)
• Works as a standalone word or has intuitive meaning
• No hyphens in the domain
• No numbers in the domain

Phase 2: Generate Name Candidates (Aim for 30+)

Use multiple naming techniques. Quantity now, quality later.

Technique 1: Benefit-Based Names

Name the outcome, not the feature. What does the customer get?

• Brainstorm 10 words/phrases related to the core benefit (e.g., for a time-tracking tool: speed, clarity, focus, ease, flow, simplicity, clarity)
• Combine, modify, abbreviate, or stylize these words

Technique 2: Metaphor/Analogy Names

Map a concept from another domain onto what your product does.

• What does your product remind you of from nature, sports, architecture, mythology, everyday objects?
• Example: A project management tool → "Scaffold" (building metaphor), "Compass" (navigation metaphor)
• List 10 metaphors, then derive name candidates from each

Technique 3: Made-Up / Portmanteau Names

Combine syllables from real words to create something new and unique.

• Take 2-3 relevant words and mash syllables together
• Example: "Client" + "Pulse" → "Clipulse" or just "Clipul"
• These are often the most available as domains

Technique 4: Descriptive / Literal Names

Simply describe what the product does, clearly.

• "InvoiceBot", "ReportFlow", "ClientPing"
• Less creative but highly searchable and instantly understood
• Best when the market is confusing and clarity wins

Technique 5: Abstract / Evocative Names

Short, punchy words that feel right but don't literally describe the product.

• Think: Notion, Figma, Stripe, Slack
• Pick 10 short (1-2 syllable) words that evoke the feeling of your brand: speed, calm, power, clarity, trust
• These require more brand-building work but are highly memorable

Phase 3: Filter and Score Candidates

Take your 30+ candidates and run them through this scoring rubric (1-3 per criterion):

Score each candidate. Top 5-8 advance to domain and trademark checks.

Phase 4: Domain and Trademark Checks

Domain Availability

Check .com first. .com is still the strongest signal of legitimacy for most audiences.

Check tools:

• Namecheap, Google Domains, or any registrar's search bar
• Lean Domains (suggests available domains with your keyword)
• NameMesh (generates creative available combinations)

If .com is taken, evaluate alternatives in this priority order:

1. .io — Strong in tech/SaaS. Widely accepted and understood.
2. .co — Clean, professional, short. Often available when .com isn't.
3. .app — Google-backed, good for apps. Implies software.
4. .dev — Good for developer-facing products.
5. Avoid: .biz, .info, .xyz — these erode credibility with most audiences.

Decision rule: If your .com is taken by an active, well-known competitor, do not fight it. Pick a different name where .com is clean. One confusable domain is a marketing nightmare forever.

Trademark Check (Basic)

You are not a lawyer — but do a basic sanity check before committing:

• Search the USPTO trademark database (for US) or EUIPO (for EU) for your name.
• Google "[your name] trademark" and see what comes up.
• Check if any company in your industry or adjacent industries uses this name publicly.

Red flags: An active trademark in your exact industry or a company with significant presence using the same name. If you see either, pick a different name.

Note: A full trademark search by a lawyer costs $300-500 and is worth it before you invest heavily in the brand. Do the basic check now, the full check before you spend on branding.

Phase 5: Final Selection and Validation

From your top 3-5 candidates (that passed domain + trademark checks), do a final validation round:

1. Say it out loud 20 times. Does it feel natural? Does it roll off the tongue?

2. Have 5 strangers spell it after you say it. (Text a friend, ask them to write it down after you say the name once.) If more than 1 person gets it wrong, the spelling is ambiguous.

3. Google it. What comes up? If the first page is dominated by something completely unrelated and popular, your name will fight for attention in search. Not ideal.

4. Check social handles. Search T@witter/X, In@stagram, LinkedIn, YouTube for your name. Are the handles available? Consistency across platforms matters.

5. Gut check with your target customer. Share your top 3 names with 3-5 people in your target segment. Which one resonates? Which one feels trustworthy for the problem you solve? Their instincts matter more than yours here.

Phase 6: Lock It In

Once you've chosen:

1. Register the domain immediately. Do not wait. Domains get snatched.
2. Grab social handles on T@witter/X, LinkedIn, In@stagram, YouTube — even if you don't plan to use them all now. Consistency later requires availability now.
3. Register a basic trademark if you have budget and the name is important to your strategy (USPTO provisional application is ~$250).
4. Document the name in your brand guidelines with spelling, pronunciation, and any usage rules (e.g., capitalization style, whether "the" is part of the name).

Naming Anti-Patterns

• Naming after yourself (unless you ARE the brand, e.g. a consultant). "Jatin's Tool" doesn't scale or sell.
• Choosing a name you love but your customers won't understand. Name for them, not for you.
• Settling for a .biz domain because the .com was taken. Find a better name instead.
• Ignoring international pronunciation. If you have any chance of customers outside your language, test the name with native speakers of other languages. Some names are accidentally offensive or meaningless in other languages.
• Overthinking it. A good name is good enough. Execution and product matter far more than the perfect name.