什么是 活动市场进入手册？

活动市场进入手册（Event GTM Playbook）是一项战略性技能，旨在将参加会议从一种被动活动转变为高效的潜在客户开发引擎。通过专注于“前-中-后”（BDA）框架，该技能可帮助创始人在 CES 或 Web Summit 等大型展会中精准导航，确保 80% 的价值通过严格的活动前准备和纪律严明的跟进协议得以捕获。

将其集成到您的 Openclaw 技能库中，可以提供与大团队竞争所需的模板、时间表和思维模型。它涵盖了从分层目标列表、冷启动投资者外联到实时潜在客户获取和 ROI 计算的所有内容，是任何希望扩大社交影响力并将握手转化为收入的创始人的必备工具。

下载入口:https://github.com/openclaw/skills/tree/main/skills/phy041/phy-event-gtm

安装与下载

1. ClawHub CLI

从源直接安装技能的最快方式。

2. 手动安装

将技能文件夹复制到以下位置之一

优先级：工作区 > 本地 > 内置

3. 提示词安装

将此提示词复制到 OpenClaw 即可自动安装。

活动市场进入手册 应用场景

• 为 CES、Web Summit 或 TechCrunch Disrupt 等主要科技会议规划参会方案。
• 在活动开始前 6 周为投资者和高度匹配的客户制定分层外联策略。
• 为个人创始人组织每日社交日程，以防止精疲力竭，同时最大限度地增加高优先级会议。
• 自动化创建针对活动后热、温、冷潜在客户的个性化跟进邮件。
• 计算活动总 ROI，以证明营销支出和资源分配的合理性。

1. 用户通过提及会议规划或特定活动名称（如“CES 策略”）来触发该技能。
2. 代理分析时间线（例如，提前 6 周对比提前 1 周），以提供相关的 BDA 框架阶段。
3. 对于活动前任务，它协助构建目标列表并为 LinkedIn 或电子邮件生成定制的外联模板。
4. 活动期间，它提供每日执行结构、内容捕获策略和实时潜在客户评分。
5. 活动结束后，该技能根据特定的对话要点生成优先跟进序列，以确保在关键的 72 小时窗口内实现潜在客户转化。

活动市场进入手册 配置指南

要在您的环境中使用此技能，请确保已安装核心框架并将 event-gtm 定义添加到您的配置中。

# 进入您的技能目录
cd ~/openclaw/skills

# 将 event-gtm 技能定义添加到您的代理路径中
# 基础手册不需要外部 API 密钥，
# 但建议使用 LinkedIn Sales Navigator 进行目标定位。

活动市场进入手册 数据架构与分类体系

该技能在 BDA 生命周期内组织活动数据，利用潜在客户层级和参与度指标来跟踪成功情况。

name: event-gtm
description: Conference and trade show GTM playbook for founders. Use when planning CES, Web Summit, TechCrunch Disrupt, or any major conference attendance. Triggers on "conference strategy", "CES planning", "Web Summit prep", "trade show GTM", "event marketing", "conference networking", "investor meetings at conference", "pre-event outreach", "post-event follow-up", or any conference/event preparation task.
metadata: {"openclaw": {"emoji": "??", "os": ["darwin", "linux"]}}

Event GTM Playbook

Conference ROI is 80% determined by pre-event preparation. This skill provides the complete framework for maximizing conference attendance as a solo founder.

Core Framework: BDA (Before-During-After)

BEFORE (6-4 weeks out) — Where 80% of value is created

Week 6-5: Target Building

• Build tiered target lists: Tier 1 (high-fit investors, key customers, press), Tier 2 (secondary VCs, partners), Tier 3 (peer founders)
• Use LinkedIn Sales Navigator + Crunchbase for investor thesis matching
• Register in event app immediately, complete profile, mark all interests

Week 4-3: Outreach Execution

• Cold investor emails (under 200 words, lead with traction)
• Press outreach with embargoed materials (3-4 weeks before event)
• Book meetings through conference app (90% are booked pre-event)

Week 2-1: Materials & Logistics

• Three pitch versions: 60-second, 3-minute, 10-minute
• Deck in mobile/offline format (WiFi always fails)
• One-pager with QR code to calendar
• RSVP to unofficial parties (where real deals happen)

DURING — Execution & Capture

Daily Structure for Solo Founders

• Morning (9-11am): High-priority investor meetings (peak cognitive energy)
• Midday (12-2pm): Strategic networking lunches
• Afternoon (2-4pm): Press, customer meetings, booth time
• Evening (5pm+): Unofficial events, dinners (NEVER skip these)

Max 4-6 quality meetings per day — account for 20-30 min gaps between meetings.

Real-Time Capture System

1. Photo business card immediately
2. Voice memo: who, what discussed, next step
3. Mark hot leads with specific system (separate pocket, star)
4. Send yourself text/email with quick notes

Content Capture

• 2-3 Stories per day, 1 feed post per day
• Booth setup, demos in action, selfies with speakers
• Use event hashtags on all posts

AFTER (24-72 hours) — Where value is converted

Follow-up Timing (response drops 50% after 72 hours)

• HOT leads: Same day or within 24 hours
• WARM leads: 24-48 hours
• COLD leads: 48-72 hours

Critical Rule: Reference specific conversation points in every follow-up.

Quick Reference: Email Templates

Pre-Event Investor Outreach

Subject: [Conference] - [Your One-Line Hook]

Hi [First Name],

I'm [Your Name], founder of [Your Company] – [one-sentence value prop with key metric].

I noticed [personal connection: portfolio company, recent tweet, thesis fit].

We're [traction bullet: "$X revenue growing Y% MoM" or "Z customers"].

I'll be at [Conference] [dates] and would love 15 minutes. Would [specific time] work?

[Calendly link]

Post-Event Investor Follow-up

Subject: Following up from [Event] - [Company] Update

Hi [First Name],

Great connecting at [Event] on [day]. I appreciated our conversation about [specific topic discussed].

As reminder, [Company] is [one-sentence pitch].

Since we spoke, we've [1-2 recent milestones].

Would you have any objection to receiving our monthly investor update? No ask beyond that—just want to stay on your radar.

Post-Event Customer Follow-up

Subject: Great meeting you at [Event] + [Resource]

Hi [First Name],

Fantastic meeting you at [Event]. I enjoyed our conversation about [specific pain point they mentioned].

You mentioned [specific challenge]. Here's a [resource/case study] that addresses exactly that: [link]

[Your Company] helps [type of company] solve [problem] by [solution]. We've helped companies like [similar company] achieve [specific result].

Would you be open to a 15-minute call next week? [calendar link]

60-Second Pitch Structure

Lead Scoring System

Energy Management (Multi-Day Events)

• Walk 15,000+ steps/day — wear broken-in shoes, bring backup pair
• Hydration: 2-4 liters minimum (coffee/alcohol dehydrate)
• Voice care: 10-min breaks after 60 min talking, warm tea with honey
• Never retreat to hotel between day and evening sessions

ROI Calculation

ROI = (Revenue from Event Leads - Total Event Cost) / Total Event Cost × 100

Total Cost = Registration + Travel + Hotel + Meals + Materials + Booth +
             (Salary × Days) + Prep Time + Follow-up Time

Track Leading Indicators: Leads collected, meetings held, cards scanned, social engagement Track Lagging Indicators: Leads → Opportunities → Customers → Revenue

Detailed Resources

For comprehensive playbook including:

• Conference-specific logistics and strategies
• Platform-specific content strategies (Twitter, LinkedIn)
• Case studies (Dropbox TC50, Carbonhound Web Summit)
• Common mistakes to avoid
• 6-week action timeline

See: references/playbook.md

Input/Output Examples

Example 1: Pre-Event Outreach Email

User Input:

"Help me write a pre-event investor email for CES"

Expected Output:

Subject: CES 2026 - [Your Company]: [Your Key Metric]

Hi [First Name],

I'm [Your Name], founder of [Your Company] — [one-sentence value prop].

I noticed your investment in [portfolio company] and thesis around [relevant area]. We're solving a similar problem for [your space].

Quick traction:
? [Key revenue/growth metric]
? Clients: [Notable customer 1], [Notable customer 2]
? [Recent award or milestone]

I'll be at CES [dates] and would love 15 minutes. Would [specific date/time] work?

[Calendly link]

Best,
[Your Name]

---
Character count: ~500 ?
Key elements: One-liner, thesis fit, 3 traction bullets, specific time ask

Example 2: Post-Event Follow-up

User Input:

"I met a VC at CES yesterday, help me write a follow-up"

Response Pattern:

1. Ask: "What specific topics did you discuss? What was their focus area? Was there a discussed next step?"
2. Generate personalized follow-up based on answers

Example 3: Meeting Scheduling Strategy

User Input:

"CES is 3 weeks away, help me plan my meeting strategy"

Expected Output:

## CES Meeting Strategy (3 Weeks Out)

### Week 1: Target Building
| Tier | Targets | Action |
|------|---------|--------|
| Tier 1 | 5 high-fit VCs | LinkedIn research + warm intro requests |
| Tier 2 | 10 strategic customers | Cold email via Brella |
| Tier 3 | 15 peer founders | DM on Twitter |

### Week 2: Outreach Execution
- Day 1-2: Send all Tier 1 warm intro requests
- Day 3-4: Cold emails to Tier 2 (use Brella in-app messaging)
- Day 5-7: Follow up on non-responses

### Week 3: Confirmation & Prep
- Confirm all meetings in calendar
- Prepare offline demo (3 versions: 60s, 3min, 10min)
- Print 50 one-pagers with QR code
- RSVP to 3-5 unofficial evening events

### Target Outcome
- 8-12 confirmed meetings before landing
- 3-5 evening event RSVPs
- All materials ready offline

---
Remember: 90% of Brella meetings are booked before the event. The work is NOW.