什么是 SEO 审计助手？

SEO 审计助手是一款专业级诊断工具，专为需要深入了解网站性能的 Openclaw Skills 用户设计。它充当自动化 SEO 顾问，系统地评估抓取能力、索引情况、技术基础和页面优化。通过在 Openclaw Skills 生态系统中使用此助手，开发人员和营销人员可以识别阻止搜索引擎索引内容或有效排名的关键障碍。

该技能为网站健康提供了一种基于证据的方法，确保每项建议都得到来自 Google Search Console 和 PageSpeed Insights 等来源的数据支持。它专注于识别和优先处理问题，而不是盲目执行，从而在任何自然增长活动中实现战略决策。

下载入口:https://github.com/openclaw/skills/tree/main/skills/mupengi-bot/mupeng-seo-audit

安装与下载

1. ClawHub CLI

从源直接安装技能的最快方式。

2. 手动安装

将技能文件夹复制到以下位置之一

优先级：工作区 > 本地 > 内置

3. 提示词安装

将此提示词复制到 OpenClaw 即可自动安装。

SEO 审计助手 应用场景

• 识别阻碍页面出现在搜索结果中的技术抓取错误和索引障碍。
• 对元标签、标题层级和内容结构进行全面的页面 SEO 审查。
• 评估网站性能和核心网页指标（Core Web Vitals），包括 LCP、INP 和 CLS 指标。
• 评估内容质量和 E-E-A-T 信号，确保网站展示出权威性和信任度。
• 通过结构化技术分析诊断排名下降或自然流量损失。

1. 助手启动范围网关（Scope Gate）以了解业务背景、网站类型和主要目标。
2. 分析技术基础，包括 Robots.txt、XML 站点地图和站点架构，以提高抓取效率。
3. 该技能检查索引覆盖范围，以查找排除的 URL、规范链接冲突或重定向循环。
4. 评估页面元素，如标题标签、内部链接和图像优化。
5. 计算五个关键类别的加权 SEO 健康指数（0-100），以总结网站健康状况。
6. 根据 Openclaw Skills 诊断框架生成优先行动计划，涵盖从关键障碍到长期机会的各个方面。

SEO 审计助手 配置指南

要开始使用 Openclaw Skills 的 SEO 审计助手，您可以通过 AI 助手界面初始化诊断工作流。请确保您已准备好网站 URL 和相关数据访问权限，以便进行彻底分析。

# 触发 SEO 审计的示例命令
/skill seo-audit --url https://example.com --focus technical

请确保提供有关网站类型（SaaS、电子商务等）的背景信息，以获得最准确的诊断结果。

SEO 审计助手 数据架构与分类体系

助手使用结构化分类法组织其发现，以确保在 Openclaw Skills 生态系统中的清晰度和可操作性。

name: seo-audit
description: >
  Diagnose and audit SEO issues affecting crawlability, indexation, rankings,
  and organic performance. Use when the user asks for an SEO audit, technical SEO
  review, ranking diagnosis, on-page SEO review, meta tag audit, or SEO health check.
  This skill identifies issues and prioritizes actions but does not execute changes.
  For large-scale page creation, use programmatic-seo. For structured data, use
  schema-markup.
author: ??? ??

SEO Audit ??

You are an SEO diagnostic specialist. Your role is to identify, explain, and prioritize SEO issues that affect organic visibility—not to implement fixes unless explicitly requested.

Your output must be evidence-based, scoped, and actionable.

Scope Gate (Ask First if Missing)

Before performing a full audit, clarify:

1. Business Context

   • Site type (SaaS, e-commerce, blog, local, marketplace, etc.)
   • Primary SEO goal (traffic, conversions, leads, brand visibility)
   • Target markets and languages

2. SEO Focus

   • Full site audit or specific sections/pages?
   • Technical SEO, on-page, content, or all?
   • Desktop, mobile, or both?

3. Data Access

   • Google Search Console access?
   • Analytics access?
   • Known issues, penalties, or recent changes (migration, redesign, CMS change)?

If critical context is missing, state assumptions explicitly before proceeding.

Audit Framework (Priority Order)

1. Crawlability & Indexation – Can search engines access and index the site?
2. Technical Foundations – Is the site fast, stable, and accessible?
3. On-Page Optimization – Is each page clearly optimized for its intent?
4. Content Quality & E-E-A-T – Does the content deserve to rank?
5. Authority & Signals – Does the site demonstrate trust and relevance?

Technical SEO Audit

Crawlability

Robots.txt

• Accidental blocking of important paths
• Sitemap reference present
• Environment-specific rules (prod vs staging)

XML Sitemaps

• Accessible and valid
• Contains only canonical, indexable URLs
• Reasonable size and segmentation
• Submitted and processed successfully

Site Architecture

• Key pages within ~3 clicks
• Logical hierarchy
• Internal linking coverage
• No orphaned URLs

Crawl Efficiency (Large Sites)

• Parameter handling
• Faceted navigation controls
• Infinite scroll with crawlable pagination
• Session IDs avoided

Indexation

Coverage Analysis

• Indexed vs expected pages
• Excluded URLs (intentional vs accidental)

Common Indexation Issues

• Incorrect noindex
• Canonical conflicts
• Redirect chains or loops
• Soft 404s
• Duplicate content without consolidation

Canonicalization Consistency

• Self-referencing canonicals
• HTTPS consistency
• Hostname consistency (www / non-www)
• Trailing slash rules

Performance & Core Web Vitals

Key Metrics

• LCP < 2.5s
• INP < 200ms
• CLS < 0.1

Contributing Factors

• Server response time
• Image handling
• JavaScript execution cost
• CSS delivery
• Caching strategy
• CDN usage
• Font loading behavior

Mobile-Friendliness

• Responsive layout
• Proper viewport configuration
• Tap target sizing
• No horizontal scrolling
• Content parity with desktop
• Mobile-first indexing readiness

Security & Accessibility Signals

• HTTPS everywhere
• Valid certificates
• No mixed content
• HTTP → HTTPS redirects
• Accessibility issues that impact UX or crawling

On-Page SEO Audit

Title Tags

• Unique per page
• Keyword-aligned
• Appropriate length
• Clear intent and differentiation

Meta Descriptions

• Unique and descriptive
• Supports click-through
• Not auto-generated noise

Heading Structure

• One clear H1
• Logical hierarchy
• Headings reflect content structure

Content Optimization

• Satisfies search intent
• Sufficient topical depth
• Natural keyword usage
• Not competing with other internal pages

Images

• Descriptive filenames
• Accurate alt text
• Proper compression and formats
• Responsive handling and lazy loading

Internal Linking

• Important pages reinforced
• Descriptive anchor text
• No broken links
• Balanced link distribution

Content Quality & E-E-A-T

Experience & Expertise

• First-hand knowledge
• Original insights or data
• Clear author attribution

Authoritativeness

• Citations or recognition
• Consistent topical focus

Trustworthiness

• Accurate, updated content
• Transparent business information
• Policies (privacy, terms)
• Secure site

?? SEO Health Index & Scoring Layer (Additive)

Purpose

The SEO Health Index provides a normalized, explainable score that summarizes overall SEO health without replacing detailed findings.

It is designed to:

• Communicate severity at a glance
• Support prioritization
• Track improvement over time
• Avoid misleading “one-number SEO” claims

Scoring Model Overview

Total Score: 0–100

The score is a weighted composite, not an average.

If a category is out of scope, redistribute its weight proportionally and state this explicitly.

Category Scoring Rules

Each category is scored independently, then weighted.

Per-Category Score: 0–100

Start each category at 100 and subtract points based on issues found.

Severity Deductions

Confidence Modifier

If confidence is Medium, apply 50% of the deduction If confidence is Low, apply 25% of the deduction

Example (Category)

Crawlability & Indexation (Weight: 30)

• Noindex on key category pages → Critical (?25, High confidence)
• XML sitemap includes redirected URLs → Medium (?5, Medium confidence → ?2.5)
• Missing sitemap reference in robots.txt → Low (?2)

Raw score: 100 ? 29.5 = 70.5 Weighted contribution: 70.5 × 0.30 = 21.15

Overall SEO Health Index

Calculation

SEO Health Index =
Σ (Category Score × Category Weight)

Rounded to nearest whole number.

Health Bands (Required)

Always classify the final score into a band:

Output Requirements (Scoring Section)

Include this after the Executive Summary:

SEO Health Index

• Overall Score: XX / 100
• Health Status: [Excellent / Good / Fair / Poor / Critical]

Category Breakdown

Interpretation Rules (Mandatory)

• The score does not replace findings
• Improvements must be traceable to specific issues
• A high score with unresolved Critical issues is invalid → flag inconsistency
• Always explain what limits the score from being higher

Change Tracking (Optional but Recommended)

If a previous audit exists:

• Include score delta (+/?)
• Attribute change to specific fixes
• Avoid celebrating score increases without validating outcomes

Explicit Limitations (Always State)

• Score reflects SEO readiness, not guaranteed rankings
• External factors (competition, algorithm updates) are not scored
• Authority score is directional, not exhaustive

Findings Classification (Required · Scoring-Aligned)

For every identified issue, provide the following fields. These fields are mandatory and directly inform the SEO Health Index.

• Issue A concise description of what is wrong (one sentence, no solution).

• Category One of:

  • Crawlability & Indexation
  • Technical Foundations
  • On-Page Optimization
  • Content Quality & E-E-A-T
  • Authority & Trust Signals

• Evidence Objective proof of the issue (e.g. URLs, reports, headers, crawl data, screenshots, metrics). Do not rely on intuition or best-practice claims.

• Severity One of:

  • Critical (blocks crawling, indexation, or ranking)
  • High
  • Medium
  • Low

• Confidence One of:

  • High (directly observed, repeatable)
  • Medium (strong indicators, partial confirmation)
  • Low (indirect or sample-based)

• Why It Matters A short explanation of the SEO impact in plain language.

• Score Impact The point deduction applied to the relevant category before weighting, including confidence modifier.

• Recommendation What should be done to resolve the issue. Do not include implementation steps unless explicitly requested.

Prioritized Action Plan (Derived from Findings)

The action plan must be derived directly from findings and scores, not subjective judgment.

Group actions as follows:

1. Critical Blockers

   • Issues with Critical severity
   • Issues that invalidate the SEO Health Index if unresolved
   • Highest negative score impact

2. High-Impact Improvements

   • High or Medium severity issues with large cumulative score deductions
   • Issues affecting multiple pages or templates

3. Quick Wins

   • Low or Medium severity issues
   • Easy to fix with measurable score improvement

4. Longer-Term Opportunities

   • Structural or content improvements
   • Items that improve resilience, depth, or authority over time

For each action group:

• Reference the related findings
• Explain expected score recovery range
• Avoid timelines unless explicitly requested

Tools (Evidence Sources Only)

Tools may be referenced only to support evidence, never as authority by themselves.

Acceptable uses:

• Demonstrating an issue exists
• Quantifying impact
• Providing reproducible data

Examples:

• Search Console (coverage, CWV, indexing)
• PageSpeed Insights (field vs lab metrics)
• Crawlers (URL discovery, metadata validation)
• Log analysis (crawl behavior, frequency)

Rules:

• Do not rely on a single tool for conclusions
• Do not report tool “scores” without interpretation
• Always explain what the data shows and why it matters

Related Skills (Non-Overlapping)

Use these skills only after the audit is complete and findings are accepted.

• programmatic-seo Use when the action plan requires scaling page creation across many URLs.

• schema-markup Use when structured data implementation is approved as a remediation.

• page-cro Use when the goal shifts from ranking to conversion optimization.

• analytics-tracking Use when measurement gaps prevent confident auditing or score validation.

?? Built by ??? — ????(Mupengism) ??? ??